From detecting user needs to designing solutions and driving technical teams ; I turn complex problems into coherent, impactful digital products or process.
Here's a selection of my projects and work experiences.
From detecting user needs to designing solutions and driving technical teams : I bridge strategy, design and execution to build digital products that create real value.
Translating user needs into clear product decisions : defining solutions, aligning stakeholders, and leading technical teams from discovery through delivery.
Designing intuitive, user-centred experiences that balance real user needs with business objectives : from research and analysis to wireframes and final product.
End-to-end support for intra- and entrepreneurial projects : from need validation and vision definition to MVP scoping, branding and landing page creation.
For 2 years at L'Oréal Research & Innovation (R&I), I led end-to-end digital transformation projects across laboratories, from user research and product design to cross-team alignment, while establishing a shared UX & Agile methodology now adopted across the organization.
Led projects from problem definition and user research through to wireframing, prototyping and user testing.
Established a common UX & Agile framework adopted by all Research & Innovation teams as the standard way of working.
In an organisation where direction was largely top-down, I advocated for and successfully embedded a "Problem → Solution" approach, introducing user research tools and field studies to shift decision-making toward real user needs and pain points.
Acted as both UX Designer and Product Manager, driving digital transformation initiatives across R&I laboratories.
Coordinated cross-functional teams including Product Owners, architects, product leads and lab users around a shared product vision.
Designed and deployed a shared methodology across both UX and Agile chapters, built around a "Problem → Solution" philosophy. Now adopted organisation-wide and used as a foundation for all R&I projects.
Mapped the end-to-end business processes of all R&I laboratories in under 2 months, creating a shared reference used by multiple teams during their exploration phases.
During my first months at L'Oréal, I led an end-to-end UX exploration on a pilot laboratory, which became the foundation for advocating a user-centred strategy across the entire R&I division.
Designed a framing framework to give project teams better visibility on problem knowledge and solution needs, while helping PMOs strengthen project sponsorship and enabling Product Managers to define sharper framing strategies.
Integration of a new design system (Graphic chart, icons, buttons, atomic & molecular levels).
Led the end-to-end design of a critical cross-laboratory tool, from UX exploration and framing through wireframes, A/B testing and prototyping, to the integration of a new design system. The tool serves as the data foundation for L'Oréal R&I's broader AI strategy, while tackling one of its core UX challenges: making a highly constrained and complex user task as simple and intuitive as possible.
Took over a repeatedly deprioritised project, conducted a full audit of a chaotic existing base, then led an end-to-end reframing, from user research to prototype, navigating the complexity of data, algorithms and the diversity of lab monitoring practices.
Bridged two distinct data entities within L'Oréal by designing a simple UX within ERP constraints, leading the process from an initial audit through user interviews to user testing campaigns.
Supported BCG teams as a UX expert in designing the product strategy for a generative AI tool aimed at L'Oréal's advanced research laboratory teams.
Supported a highly specific laboratory in defining a simple ERP-based tool, leading the process from audit to full product strategy definition.
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Osme offers an ethical and creative alternative in fashion by supporting emerging fashion designers in the development of their brand. This is done through a digital platform and pop-up concept stores.
User research, creation of a concept diverging from traditional e-commerce norms to suit a specific product in the fashion industry. Prototyping, segmentation to define an MVP, and platform development.
The concept: applying the principles of art to fashion to emphasize the creative process and craftsmanship that lie behind a designer's piece.
A phygital experience bridging the gap between the Osme platform and the concept store.
A fresh perspective on e-commerce.
The price of a piece should be justified by the craftsmanship and creativity of the designer, not by the brand's reputation. A new shopping experience should be offered by encouraging the customer to engage with the story and craftsmanship behind the piece.
An e-commerce platform alone is not enough to convey the artistic sensitivity and craftsmanship of the designers.
1 digital marketplace ; 4 concept-stores ; 70+ brands
Provide a digital presence for designers, with a space that goes beyond just purchasing and an online store, but also includes a discovery area to enhance the customer experience.
Create a space to exhibit designer pieces. A meeting place where consumers and designers can engage in discussions about craftsmanship and shared values.
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For over 2 years at Partoo, I owned the Review Management product end-to-end : leading 20+ projects from user research to launch, managing a cross-functional team of 9. I built and scaled a reputation management tool integrated with Google, Facebook & TripAdvisor, designed for non-digital-native users such as local merchants and craftsmen. I also co-led a full UX/UI redesign of the entire platform, across both desktop and mobile.
Partoo is a scale-up providing a SaaS product to help local businesses enhance their digital presence, e-reputation, and direct interaction with customers and visitors.
Partoo had 2 flagship products: Presence & Review Management.
For over 2 years, I held the position of Product Manager for Review Management, which assists clients in managing their online reputation.
Exploration
Management
Launch
Create a new identity, rethink product branding, and enhance the user experience to unify different sections of the tool in terms of customer journey and design components. Lastly, develop the entire mobile experience, including a responsive version that doesn't currently exist.
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As Product Designer & Product Manager at Interact, I owned the end-to-end design and delivery of Leadscore.io, a white-label CRM built for sales teams. From UX research and product design to prototyping, product ownership and go-to-market strategy, I worked closely with the CEO to shape the full product experience across marketing, sales and CRM features.
Interact is a digital product studio building custom white-label products : CRMs, platforms and mobile apps. As part of a commercial initiative, Interact developed its own CRM, Leadscore.io, designed for sales teams.
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Beyond my main missions, I have taken on a variety of projects and roles : from supporting companies in their digital transformation and product strategy, to sharing my expertise as a guest lecturer and jury member in entrepreneurship programs at leading French universities and schools.
Bup Agency is a marketing agency specialising in content creation, UGC and social media. The agency supports its clients through three distinct offers: Content Creation and UGC, Social Media Strategy, and SMM and CM Account Management.
End-to-end ownership of brand identity and digital presence, from branding and visual guidelines to design system, Figma wireframes and prototypes. Production development via Claude Code, using a Next.js 15, Tailwind CSS, Sanity CMS and Motion stack, hosted on Hostinger.
Assunta Genovesio is a Paris-based painter whose work spans a variety of formats, subjects and painting techniques. Singular pieces conceived for a discerning eye and lasting collection.
Full conception of the artist's visual identity, from branding and visual guidelines to design system, through to Figma wireframes and prototypes. Website and portfolio development via WordPress and Elementor, designed to showcase the works and make it easy for visitors to get in touch.
Wallglass
Specialist in the design, installation, and maintenance of eco-friendly glass facades for modern, comfortable, and elegant buildings.
As part of a digital transformation initiative, I supported Wallglass across brand identity, customer segmentation and UX design, delivering a CMS-built landing page with a tailored experience for each customer segment.
LivinFrance
Platform that has supported over 40,000 international students settling in France, streamlining every step of the process, from visas and accommodation to banking, health and insurance.
As a Product Management consultant, I supported the founders of LivinFrance in defining the product strategy and vision for their client-facing SaaS solution.
Vision : Challenged the founding team to articulate a clear product vision and translate customer needs into actionable insights
MVP : Prioritised and structured the project into EPICs, defining the scope and sequencing of the first product iteration
Delivery : Guided the team through feature specification and testing to support a structured and confident first release
Two leading French academic institutions : Sciences Po, renowned for social sciences, and the University of Lille, specialising in science and technology.
Lecturer for Master's students on entrepreneurship, covering company creation and freelancing, from first steps to legal setup.
Digital Campus is a French digital school offering Bachelor's and Master's degrees in web and digital professions, from post-baccalaureate to professional development.
Jury member for Master's students' final diploma exams, evaluating comprehensive business plans developed throughout the year.
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